Yelp bans all review solicitation. Violating their rules triggers filtering and Consumer Alerts. Here's exactly what's prohibited and what's allowed.
Google allows active review solicitation. Yelp bans it. Know the rules of each platform before you build your review strategy.
Paying for fake reviews is illegal. Incentives create FTC risk. Review gating is banned. Here's the real legal landscape for review building.
Google's review policy has clear red lines that most businesses accidentally cross. Know what's banned before you lose your reviews or profile.